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Google ads is a network of over 2 million websites with a reach of over 90% of the consumers. With 74.17 billion hits, Google was the most visited website of 2020. With 80% of all companies focusing on Google Ads for PPC, Why should you miss out on such a huge opportunity?
In this article we cover:
What is Google Ads?
Google Ads is a pay per click advertising platform by the leading search engine Google. It is a very effective way to drive good quality traffic to your business through search engine results. While running campaigns on Google Ads, marketers have to pay on a CPM or clicks per 1000 impressions basis. According to research by 99Firms, a paid ad at the top of the first page of Google has a CTR of 7.11%.
Why should you use Google Ads?
Being such a widely used search engine platform, Google Ads is a must-use platform for marketers around the world. Aside from the evident advantages, the main reasons for using Google Ads are:
How to get started?
Now that you know what Google Ads is and how beneficial it can be to your business, it is important to get cracking on it. Here are the steps to create your Google Ads account:
Step 1: Sign Up
To create your Google Ads account, visit the Google Ads platform and sign up using your email address and company website.
Step 2: Fill in the details
Complete the registration and set up your account.
Step 3: Click on “+ New Campaign”
Click on the New Campaign icon and get started. Select the type of ad that you want to run and start filling out the options as they come.
Helpful tips for better returns
After creating a few campaigns, you’ll get a hang of the whole platform and how to run campaigns through Google Ads. Nonetheless after much experience, here are a few tips and tricks that I have to offer:
Use these tips and create Google Ads like a pro. For more, watch the full mini-class “How to grow your business using Google Ads” by Navya Kizhakkayil – Digital Media Manager at Cookie Jar Interactive.
Register now for our Digital Marketing Course to learn about Google Ads and so much more.
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