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LinkedIn has over 740 million users in 200 countries worldwide. Around 33% of LinkedIn users spend more than 5 hours on the platform every week. Posting regular content on LinkedIn that’s relevant for your target audience is a great way to gain visibility and get your business in front of your prospects.
When comparing the Vision-to-Lead conversion rate, LinkedIn is 277% more effective in Lead Generation than Facebook and Twitter.
LinkedIn is one of the best places and tools we have to interact and connect with our prospects and convert them to leads, while simultaneously building credibility for your business. If you’ve not been using LinkedIn to meet your business goals, you’re leaving a lot off the table.
An effective LinkedIn marketing strategy will go a long way in growing your business in a steady and organic way, and for absolutely no cost. So, what does a good LinkedIn strategy for marketing entail?
Your LinkedIn marketing strategy consists of five integral components:
Let’s understand each one of them in detail.
Your LinkedIn profile is the mirror of your professional journey. It should be interesting, engaging, and give a clear understanding to your audience about your career, achievements, and expertise.
Your LinkedIn profile picture should be a professional headshot, in passport format, in appropriate attire, looking into the camera, and with a smile. The picture should have a neutral background, preferably white. Avoid pictures of you partying, holidaying, playing sports, with your family or personal occasions, etc.
Here are some tools you can use to optimize your LinkedIn profile picture:
The content of your headline is a major factor in LinkedIn’s search algorithm, and the second most important thing your profile visitors will notice after your picture. Addressing your clients directly through your headline is a great idea as opposed to merely stating your profession or designation. This will make your profile stand out from the others.
The following is a highly recommended template for the headline
Helping/Enabling/Empowering [target audience] to do [what] | [Profession]
Example – “Empowering Corporate Professionals to Wake Up Happy on Mondays! | Career Happiness Coach”
Most LinkedIn users don’t use the big space available to them as the banner. It’s a great opportunity for you to create your personal brand. Canva is a great tool to create your own banners. It has templates for LinkedIn banners that you can customize to create a unique banner for yourself.
Bonus tip: Test your banner design on your LinkedIn profile to check how it looks along with the profile picture.
An efficient LinkedInSmart Engagement strategy involves the following 4-step engagement formula:
Although numbers do not mean much, they can be a good indicator of whether you’re headed in the right direction or not. Your SSI score should improve once you start optimizing your LinkedIn profile.
If you implement the above Engagement strategy, connecting with the right people of LinkedIn will be extremely easy.
This is what the LinkedInSmart Connect strategy entails:
Bonus tip: Add a personalized note when you send a connection request. The note should be about the person you are sending the request to and their needs.
Not every LinkedIn user posts content regularly. However, LinkedIn generously rewards those who post relevant, useful, and engaging content that adds value to others with visibility and reach. If you want to increase your LinkedIn visibility, nothing works better than posting good quality content on a regular basis.
Why should you post on LinkedIn?
What content formats can you post on LinkedIn?
When sharing PDFs and PPTs on LinkedIn as documents, make sure to give them an aesthetic appeal to attract a larger audience. Polls are a great way to understand your clients better. They also promote engagement. The LinkedIn algorithm supports video content more than other formats as they increase the dwell time on the site. Therefore, videos tend to perform better on LinkedIn.
What kind of content should you post on LinkedIn?
Here are the four major steps of converting your prospects to leads through LinkedIn?
And repeat. That’s how you can build your brand, grow, and scale your business using LinkedIn, the largest professional network available to us, simply by optimizing your profile and following the above steps of LinkedIn B2B marketing strategy.
Sign up for our practical B2B Digital Marketing and Lead Generation Course now and develop the skills to help you build a marketing machine that will grow your brand and generate leads
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