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Google is undoubtedly a very important part of all of our daily lives. With such a large user base and trillions of searches every year, your business absolutely NEEDS to be on Google’s search results for better visibility. How can you achieve that? – Search Engine Optimization.
In this article, we cover:
What is SEO?
SEO, or search engine optimization, is essentially the secret sauce that gets your content, website and blogs ranking high on search engine results for specific keywords or queries. It is a method that is used strategically to employ the right keywords in the H1, H2s, meta description and content to show relevance to search engine crawlers.
If done right, SEO can exponentially increase your visibility, site traffic, revenue from ads and product revenues, as well as build a loyal user base. From a lead generation standpoint, this can bring in many new leads and help with developing better insights for your business’ audience, buyer journey and growth avenues.
How can you improve search engine rankings?
There are three different ways that you can improve your search engine rankings:
What is link building?
Technically speaking, link building is the practice of building backlinks to a website. Backlinks are basically hyperlinks on other website that lead to your website. There are many different ways to generate backlinks and increase your rankings, but before we get into that, let us talk about why link building is such a fantastic way to step up your SEO game.
Why do you need backlinks?
There are a number of reasons why you definitely need more and more backlinks. Three of the most important and instant benefits are:
How can you get backlinks?
By now you clearly understand that link building is one of the most crucial aspects of your SEO and content marketing strategy. The question that arises now is – how can you get backlinks? Well, we’ve got you covered. Here are 5 failproof ways to get backlinks to your website:
Link building needs to be a part of your search engine optimization, digital marketing and overall marketing strategy. To know more about back linking and why it is an integral part of your SEO strategy, watch our SEO Mini-Class about Link Building hosted by Abdel Kader Jrab, Co-Founder at Beit Byout and Digital Marketing Instructor at AstroLabs.
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