Everything you need to know about SEO and backlinking

Google is undoubtedly a very important part of all of our daily lives. With such a large user base and trillions of searches every year, your business absolutely NEEDS to be on Google’s search results for better visibility. How can you achieve that? – Search Engine Optimization.

In this article, we cover:

  • What is SEO?
  • How can you improve search engine rankings?
  • What is link building?
  • Why do you need backlinks?
  • How can you get backlinks?

What is SEO?

SEO, or search engine optimization, is essentially the secret sauce that gets your content, website and blogs ranking high on search engine results for specific keywords or queries. It is a method that is used strategically to employ the right keywords in the H1, H2s, meta description and content to show relevance to search engine crawlers.

If done right, SEO can exponentially increase your visibility, site traffic, revenue from ads and product revenues, as well as build a loyal user base. From a lead generation standpoint, this can bring in many new leads and help with developing better insights for your business’ audience, buyer journey and growth avenues.

How can you improve search engine rankings?

There are three different ways that you can improve your search engine rankings:

  1. SEO technicalities– The first and foremost way to ensure a high search engine ranking is to focus on the technical side of things. This means making use of platforms like Google Keyword Planner and Ahrefs to find the right keywords to rank for, incorporate these keywords in the content and title tags, optimizing H1 and H2s, as well as adding Alt Tags and schema markups, along with a focus on linking the content internally.
  2. Quality content – Generating relevant and quality content is key to getting higher rankings. Avoid plagiarism of any kind since that impacts ranking, and make sure you are making content that is relevant to your brand and audience.
  3. Link building – Last but definitely the trickiest aspect of improving your search engine ranking is link building. We discuss link building at length in the following sections.

What is link building?

Technically speaking, link building is the practice of building backlinks to a website. Backlinks are basically hyperlinks on other website that lead to your website. There are many different ways to generate backlinks and increase your rankings, but before we get into that, let us talk about why link building is such a fantastic way to step up your SEO game.

Why do you need backlinks?

There are a number of reasons why you definitely need more and more backlinks. Three of the most important and instant benefits are:

  1. Improve organic search engine ranks – Unlike a paid Google Ad, backlinks have the potential to place you higher in search engine results for keywords or search phrases without having to pay for them. This organic rank improvement is more sustainable and yields good quality traffic to your website.
  2. Enhanced indexing – When your website rank improves, search engine crawlers can now discover and index your pages faster and better, thus enhancing rankings for many more keywords.
  3. Growing audience – Once you get a backlink from another website, chances are that their audiences would visit your website too. If it’s a good quality backlink that brings in traffic similar to your audience, your job as a marketer is successfully. The goal is always to increase web traffic with audiences that are similar to your target audience and can, thus, make good quality leads.

How can you get backlinks?

By now you clearly understand that link building is one of the most crucial aspects of your SEO and content marketing strategy. The question that arises now is – how can you get backlinks? Well, we’ve got you covered. Here are 5 failproof ways to get backlinks to your website:

  1. Build your content library – Fill your website or blog with relevant content. Do your keyword research and build very high quality, resourceful and valuable content around the keywords you want to rank for. Ideally also try to incorporate various content formats, such as text, video, audio, image, infographic, interactive content, downloadable content, etc. This increases the odds of you getting a backlink.
  2. Explore your network – Explore and engage with your network of similar blogs, websites and platforms and offer guest posts, interviews, featured content and content collaborations in order to get your links in front of the right audience.
  3. Play mirror – Observing your competitor’s link building strategy and mirroring it is a sure way to generate a good number of backlinks. Tools like Keyword Gap by SEMrush are actually designed for the purpose of helping marketers identify their competitor’s backlinks, which can then be replicated.
  4. Broken link spotting – This method of link building is rather tedious, but highly effective. In this, you need to identify broken links, recreate the content that is not available and reach out to the websites to link your articles instead.
  5. Go old school – the conventional method of going through web directories or content directories never fails. If you have good quality content, you are bound to get a backlink. Although this method may take more time than the other methods, it does guarantee unique visitors and quality traffic.

Link building needs to be a part of your search engine optimization, digital marketing and overall marketing strategy. To know more about back linking and why it is an integral part of your SEO strategy, watch our SEO Mini-Class about Link Building hosted by Abdel Kader Jrab, Co-Founder at Beit Byout and Digital Marketing Instructor at AstroLabs.

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