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With over 98% penetration of the UAE population, the internet is definitely making it easier for marketers to reach their audiences directly. However, with so much content out there, how can you make sure your audiences are able to find you? The answer is really simple: Keyword Research.
In this article we cover:
Keyword research refers to the process of finding search terms that users may browse with. It is the first step towards search engine optimization and provides content creators with a framework to structure their content in a way that can help them gain maximum traffic.
Over the last decade, search engine optimization, or SEO, has come into the spotlight. Keyword research is essentially the root of all your SEO efforts since your content will be created and enhanced around these keywords. Keyword research is a crucial part of your SEO, content marketing, and digital marketing strategy because:
Keyword research seems to be a very basic task and may not be something that your content or marketing teams spend enough time on. But it is important to understand that this very simple task forms the foundation of your content, web traffic, and marketing strategies.
Once you are able to identify the keywords that you should be ranking for, you can center your content development and distribution strategies accordingly. You can also then ensure that your PPC campaigns are targeted towards the right keywords and audiences.
It’s safe to say that if you do not get your keywords right, it will be detrimental to your bottom lines. Keyword research, thus, is a very crucial part of your strategy.
There are 9 types of keywords that you need to select and map out in your content strategy. These are:
Now that you know what keywords are and what are the different types of keywords, it is time to understand how you can choose a keyword. This is a simple 5 step process as shown below:
Top Keyword Research Tools
While there are a plethora of options to choose from, these are the top keyword research tools that you must implement:
Advanced Tips and Tricks
Now that you know the importance of keyword research in your strategy, here are some tips for making sure your keyword research process is thorough and effective:
Keyword research is the building block for your SEO, content, and digital marketing efforts. That said, it is only the beginning of search engine optimization. Spending a little more time on finding the right keywords can show amazing results very fast.
To know more about keyword research and how it can help you, check out SEO Mini-Class – Keyword Research for your Content – a mini-class hosted by Abdel Kader Jrab, Co-Founder at Beit Byout and Digital Marketing Instructor at AstroLabs.
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