1-week Online LIVE deep-dive workshop led by industry practitioners
2-month program on full stack development
Online LIVE course on how to build your own eCommerce business in 1 week
Capacity building programs for organizations going through their digital transformation journeys.
We power startup programs for corporates and governments
We attract the world's best tech companies to help you solve specific challenges.
Practical Entrepreneurship Programs Designed for Universities
Establish a 100% foreign-owned entity in Saudi Arabia
Passionate about capability building, startups and technology? Join AstroLabs as a full timer, course instructor, expert mentor, and more...
Learn about the AstroLabs methodology, our values and leadership team
Startup, technology and digital jobs in Dubai and across MENA
Our perspective on all things digital and entrepreneurship
This article will show you how to design and grow a mindset to push your business in times of uncertainty. It will discuss how neuroscience and the way our brain operates affect our day to day thinking and decision making. It will explain how to identify blockers that stop you from achieving certain things and how to put all this information into use.
During your entrepreneurship journey, you want to always achieve, persevere, and overcome all obstacles to grow your business. The people that achieve their business goals, despite uncertainty, are those that encounter and adapt to continuous change. Change is an opportunity for us to grow and we need to see challenges as an opportunity for growth and to come out stronger. An entrepreneur with a growth mindset can learn from mistakes and use them to grow their business. Whereas those with a fixed mindset might dwell on failures and setbacks and maybe have a reason to give up. If you don’t believe in yourself at the end of the day, how can anybody else?
What does Growth Mindset mean to you?
A Growth Mindset Drives Motivation and Achievement
Over 30 years ago, Carol Dweck, a research professor and her colleagues came together to look into what people’s attitudes towards failure were. They noticed some people rebounded while others were completely devastated, even by the smallest setbacks. After studying the behaviour of thousands of people, Dr Dwaik coined the terms, fixed mindset and growth mindset. These describe the underlying belief that people have about their learning and intelligence. When it comes to change, we may not always be able to control the outcome, but we can always control our response to it.
Think about any of your last entrepreneurship setbacks, as we all have them, what was your reaction to it? What led you into taking this setback and creating an opportunity out of this challenge? Or what led you to think positively and have you look at it as an opportunity to grow? Everyone reacts differently, and that’s the growth mindset of resilient people. It gives you the tools to bounce back from even the toughest situations. That is a growth mindset, the ability to improve, and our belief that we can improve.
It always starts with you believing in yourself. When you believe you can get better, you know effort can make you stronger. Then you put in that necessary time and effort which leads to higher achievement.
New research and advances in neuroscience have shown that our brains are far more malleable, meaning we can tailor our thinking towards our future more than we knew. A scan showed how our brain components started making new connections after a certain number of days and weeks when a person changes the way they think. A brain’s structure starts to change when you start adjusting your mindset.
Our brain plasticity has shown that connectivity between neurons can change our experiences. With the practice of thinking or doing a certain thing, like a growth mindset, in this case, stronger connections grow in our brain and strengthen existing ones and essentially, that is how neuroplasticity works.
95% of our brain is kind of our subconscious. It is where we have routines, principles, things that our parents told us when we were children – it’s a storage of a lot of rules that anchor in our long term memory part of our brain. This is what defines the person that we are today. Things that people have told us, such as, “oh you’re not able to become an entrepreneur”, “oh you are not able to succeed” get stuck in our head and become anchors in our long term memories. It is possible to change that way of thinking, and that is where neuroplasticity comes into play.
We are going to practice putting new information in your subconscious and creating a routine that will stay in your long term memory.
What are the Principles of an Entrepreneur?
Being an entrepreneur follows certain processes. It is a search for a business model that is repetitive, scalable, and won’t burn all our resources. It is important to find a fast and cheap way between building an idea or assumption, measuring the results, and learning all that is needed to validate our assumption.
These principles are quite well known, there are many books around design thinking and lean startups. Can we use the same principles in our personal life to survive in our entrepreneurship?
Certain parts of the processes which are iterations of continuous validations are divided into three parts
You have to answer the questions, will anyone care about my idea? And can I make this happen in a fast and cheap manner?
12 years ago, Zappos wanted to sell shoes online and they wanted to see if people would shop for shoes on the internet. To validate their idea, they created a landing page and uploaded pictures of shoes from the store in their building to see if anyone would be interested in purchasing them. This whole process cost them $200. Instead of them building a whole website and purchasing stock, they started small and simple to see if people would care about this idea.
An employee in a corporation knows at the end of the month they will get their salary, however, an entrepreneur needs to validate their idea quickly and on a budget through small experimentations to ensure they don’t lose too much.
Here we are still in the first phase of entrepreneurship. This is where you have an idea and want to understand the problem. Here are a few keywords you should keep in mind:
You may sit and develop various products, drop them and pivot from them before you create the one that solves the problem at hand.
Competition is huge in the world, but we can start by understanding a process that will be able to make a change in behaviour stick. Some of the principles we use in our methodology of learning are based on Design Thinking, Lean Startup and Agile. Helping people to continuously run experiments and have validations on their assumptions.
If this works for startup growth, would it work for my personal growth?
So many of the lessons learned on an entrepreneur journey can be applied in our personal lives, whether you want to write a book, create new habits, or get in shape. You can growth hack your career paths and personal lives.
Words valid for building continuous routines to help you build a growth mindset:
These 8 keywords belong to the growth mindset of an entrepreneur and are heavily related to living life as an experiment. Trying new things because what is written in books won’t completely work for you. Get inspired by books from leaders but you can’t just take the learning from others and expect them to work on you. It is important to be able to design your process that is more relevant to your conditions.
The brain has a natural resistance to change, but not in one day. You can benefit from certain areas of how the brain works to move forward.
Motivation is a small factor that contributes to change, but what mostly contributes to change is the ability to do mini efforts so that your brain doesn’t produce fear signals that then block your motivation. Remember, to drive change, do small consistent steps because consistency is key. You slowly get your brain used to this new routine that then becomes stored in the long term memory.
Another important factor in how the brain works is the brain does not distinguish between reality and fiction. So driving emotions, being able to realize the present moment, and being happy about those small little steps that you do is something that contributes to the brain adopting new behaviours. If you don’t have any of these behaviours, it is possible to make them into micro habits that may or may not work for you. That is where you go into the loop of building an assumption, measuring and learning, and if it doesn’t work, you pivot. You try another habit but all with the same goal in mind.
We have moved from the world of startups, connected to how we can self improve and use some of the principles and some of the processes into areas of development. The areas of development will not happen alone.
How to convert areas of development into routines and actions?
Always acknowledge the days you miss a certain routine or not do something you wanted to. Recognize what was it that stopped you from achieving your little checkmark for that day and try not to let it happen again. Then, go ahead and get back on your routine track.
With the advancement of search, Humans no longer need to travel far & wide to find the answer they are looking for. Acces...
Google has over the years expanded its capabilities in the Machine Learning space for ad targeting and optimization. There ar...
I am a bit shocked about how often I meet people in their 30s or even their 20s who have worked for a few...