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Our perspective on all things digital and entrepreneurship
With all the work we’re doing at AstroLabs in the tech startup ecosystem, we noticed that digital marketing is one of the most important and in demand skill sets of the modern professional. Based on that, we designed a weeklong Digital Marketing Track to teach the important practical skills needed to market any business online, along with getting the attendees Google Certified in AdWords & Analytics.
As a way to help spread the Digital Marketing gospel across the region, our next stop on our tour was Jeddah, the second largest city in Saudi Arabia, home of Al Baik and possibly soon the world’s tallest building!
The workshop series was hosted at Badir Jeddah, a program developed by King Abdulaziz City for Science and Technology, with coworking spaces across Saudi.
Besides the main program, we also had a guest speaker from Concisy, a local innovative startup working with custom App development, including Google’s Progressive Web Apps.
We had a great group of 25 people attend, with women leading the way making up 80% of the class!
Attendees were from companies such as IKEA Saudi Arabia, Bank Al Jazira and Delta Marketing Co., and regional startups like: Artisia, Rock Paper Scissor and Polisher. Here’s what a few of the attendees had to say:
I really love the workshop/course it was very informative, clear, up-to-date, and practical. It gave me the knowledge I was looking for and more.
–Faridah, Digital Communication Leader at IKEA Saudi Arabia
I loved the journey. It was great that you were opening our eyes to a whole new world!
– Refaa Sindi, Operations Manager at Artistia
Want a free sneak peak on what was covered at the workshop, including a 5 step guide to setting up a Digital Marketing strategy?
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